Ollie Direct Mailers

I recently designed two distinct direct mailers for an A/B test aimed at identifying the most effective marketing strategy. 

The first mailer focused on the dog and the product, featuring a clear image of a happy dog enjoying Ollie fresh food, accompanied by a bold headline and a strong call to action. This design emphasized the direct benefits to the pet, creating an emotional connection with pet owners. 

The second mailer highlighted color variation and the food in the bowl, using vibrant visuals to showcase the mealtime variety and appeal of fresh food. This approach aimed to attract attention with eye-catching colors and detailed images of the food, appealing to the visual senses of potential customers. 

Both mailers included unique QR codes to measure response rates, allowing us to analyze which design resonated better with our target demographic and drove higher engagement.