Instinct Pet Food

Instinct Raw Boost Calming Support and Healthy Energy Mixers

These packaging designs were extensions to Instinct’s Raw Boost freeze-dried dog food toppers line. I worked closely with product innovation and brand teams to make color choices that spoke to the function of these products. We worked through rounds of product testing and reviews.

Calming Support and Healthy Energy required a photoshoot for ingredient imagery, and I planned and worked with photographers, a food stylist, and a retoucher to cultivate the fresh playful ingredients.