Instinct Pet Food

Designing the packaging for Instinct’s Wild-Caught Alaskan Pollock raw dog food was an extension of Instinct’s staple raw product line, building on the trust and quality customers already know and love. 

The existing product line, celebrated for its commitment to natural ingredients and superior nutrition, set the perfect foundation for this new addition. With this product, we wanted to stay true to the brand’s ethos while introducing fresh pollock elements that highlight the unique qualities of Wild-Caught Alaskan Pollock. 

We ensured the new design harmonized with our established packaging—maintaining the recognizable logo and core design principles—while infusing it with color and imagery that evoke Alaskan waters. 

We worked closely with the Marine Sustainability Coalition to meet their brand standards using their logo on the pack.